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Custom E-Commerce Store vs Shopify: Which is Cheaper for Indian Startups?

March 08, 2026 6 min readBy Yuvraj Singh

Evaluating Platform Models for E-Commerce

When launching an online store in India, founders generally consider two main options: hosted subscription platforms (such as Shopify) or one-time custom web application development (such as Next.js with Razorpay UPI integration). Discover our Custom E-Commerce Development and E-Commerce Store solutions.

Cost Structure Comparison Over Time

Expense Category Hosted SaaS Platform (e.g. Shopify) Custom Next.js Store (SiteMint)
Monthly Platform Subscription Recurring monthly fee (e.g. ₹1,999+/month) ₹0 / Month Software Fee
Transaction Fees Gateway MDR + Additional platform fee (up to 2%) Standard Gateway MDR Only (0% on UPI)
Payment Gateway Support Requires third-party app plugins Direct Razorpay / Cashfree UPI Integration
Code Ownership Hosted in proprietary ecosystem 100% Full Source Code Ownership

When to Choose Each Solution

  • Choose a Hosted SaaS Platform: If you prefer an out-of-the-box template store and do not mind recurring monthly subscription costs.
  • Choose Custom Next.js Development: If you want complete ownership of your codebase, zero recurring platform software rental fees, tailored checkout workflows, and direct UPI integration for Indian customers.
Review packages: Compare options on our Pricing page and calculate your estimated development budget on our Cost Calculator.
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Author Profile
Yuvraj Singh

Yuvraj Singh is the Founder and Lead Web Engineer at SiteMint, working on websites, web applications, mobile applications, and digital systems for businesses across India.

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Everything you need to know about our plans, pricing, deliverables, and launch timelines.

• Starter Website (₹3,999): Best for small businesses & personal branding. Includes 5 custom pages, responsive UI, WhatsApp chat, 350 free daily Gmail lead notifications & basic SEO. (Domain/hosting separate). • Business Website (₹7,999): Best for growing businesses, e-commerce, coaching & restaurants. Adds up to 10 dynamic pages, product/course management, online ordering, user registration & dashboard, complete admin portal, Razorpay UPI gateway & 6 months maintenance. • Professional Business System (₹17,999): Complete all-in-one solution. Includes unlimited pages, 1 Year Free Domain + 1 Year Cloud Hosting Included, full user system, multi-entity admin dashboard, email automation, technical SEO & 1 Year Free Maintenance.
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